Banners are used as display ads and they come in all different sizes. Before you start creating your display ads, there are optimal size specifications you need to adhere to. Different platforms have different requirements. Here are some of the size specifications for each platform.
Facebook Ads
Facebook Feed Ad Design:
- Recommended Image Size: 1200x628px
- Image File type: .jpg or .png
Facebook badder ad design dimensions
- For Computers: 820x312px
- For Mobile phones: 640x360px
Instagram Ads
Instagram Image Ads:
- Recommended Image Size: 1080x1080px
Instagram Video Ads:
- Minimum Resolution: 600x600px
- Maximum Resolution: 1080x1080px
- Aspect Ratio: 1:1 (square) or 1.9:1 (landscape)
- Minimum Length: 3 secs
- Maximum Length: 60 seconds
- Maximum Size: 4GB
- File type: .mp4 container
Instagram Story Ads:
- Format: Full screen vertical (9:16)
- Recommended Resolution: 1080x1920px
- Minimum Resolution: 600x1067px
- Length: 5 secs
Instagram Stories Video Ad:
- Format: Full screen vertical ad (9:16)
- Recommended Resolution: 1080x1920px
- Minimum Resolution: 600x1067px
- File Type: .mp4 or .mov
Twitter Ads
- Tweet Copy: 280 characters
Twitter Image Ads:
- Minimum width: 600px (1200px will be better optimized for when people click to expand image)
- Any height is acceptable. If height exceeds width, it will be cropped to 16:9 aspect ratio.
Video Ad:
- Video Size: 1200x1200px
- File Size: 1GB Max
- File Type: .mp4 or .mov
- Aspect Ratio: 1:1 (recommended)
Google Display Ads
- Leaderboard: 728x90px
- Large Rectangle: 336x280px
- Medium Rectangle: 300x250px
- Half Page: 300x60px
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