Having a recognizable, trusted, and well-known brand is one of the most valuable assets any organization can have. When people know and trust you, they are more likely to use your services, purchase your products, and develop a relationship with you.
Branding is often confused with just a logo and tagline, but it is much more than that. It is your story told through your values, solutions, and ideas. A strong brand will make it easier to grow your business since people are more likely to come to you if you have a good reputation and are visible in the marketplace.
Establishing the foundation of your brand goes hand in hand with audience development because no brand is relevant without an audience. Happy customers will keep on returning to your organization and expanding their relationship with you. That’s why it is important that you keep on building and nurturing a dedicated community by anticipating their needs and offering them what they want.
Digital Impact & understands that brand building doesn’t happen overnight. We will help you find your target audience and then develop a messaging strategy as well as brand identity that includes a logo, tagline, colors, and fonts. We’re experienced in developing audiences via social media, email marketing, SEO, paid advertising, as well as text messaging.
Digital Impact & helped San Diego City Firefighters Local 145 rejuvenate and revive their San Diego Fire Facts brand to further their external public facing brand. The Local wanted a separate brand to communicate with the public, voters, and external stakeholders. In 2019, Digital Impact & went to work and began refreshing the brand identity, developing the website, and expanded the brand to social media. The developed brand used a comprehensive digital advertising strategy to support the candidates in the 2020 general election cycle to support the Local’s endorsed candidate. The overall brand was pushed to more than half a million impressions micro targeted at politically engaged people.
In 2020, DI& stepped in to manage the strategic social media planning and implementation for the ACLU of San Diego & Imperial Counties. DI& worked quickly to update and design ongoing programs to increase engagement and followers on all three of their main social media platforms: Facebook, Instagram, and Twitter. Our work included creating compelling graphics that were aligned with the mission of ACLU and deployed to reach broader audiences. In September 2020, to celebrate the Constitution Day, we developed an online campaign branded “Celebrate the Constitution” and a website. This website was an educational resource with videos, presentations, and information that teachers could use to discuss the Constitution with their students.
DI& worked with the New South Wales Labor Party to build an online donor program targeted at current Australian Labor Party Members. This first of its kind email marketing program to party members included weekly content intended to warm up the cold list and convert them to donors and voters in the federal elections. The 22-email program raised three times the annual goal during its 3-month duration.
From 2010-2018, we worked with Councilmember David Alvarez creating a marketing and communications program that helped the Councilmember build his established brand as a fighter for the community. During the Councilmember’s tenure, his name ID and brand recognition increased from just under 4% to a high of 68%.
Digital Impact & helped San Diego City Firefighters Local 145 rejuvenate and revive their San Diego Fire Facts brand to further their external public facing brand. The Local wanted a separate brand to communicate with the public, voters, and external stakeholders. In 2019, Digital Impact & went to wor67]
[';pok and began refreshing the brand identity, developing the website, and expanded the brand to social media. The developed brand used a comprehensive digital advertising strategy to support the candidates in the 2020 general election cycle to support the Local’s endorsed candidate. The overall brand was pushed to more than half a million impressions micro targeted at politically engaged people.
In 2020, DI& stepped in to manage the strategic social media planning and implementation for the ACLU of San Diego & Imperial Counties. DI& worked quickly to update and design ongoing programs to increase engagement and followers on all three of their main social media platforms: Facebook, Instagram, and Twitter. Our work included creating compelling graphics that were aligned with the mission of ACLU and deployed to reach broader audiences. In September 2020, to celebrate the Constitution Day, we developed an online campaign branded “Celebrate the Constitution” and a website. This website was an educational resource with videos, presentations, and information that teachers could use to discuss the Constitution with their students.
DI& worked with the New South Wales Labor Party to build an online donor program targeted at current Australian Labor Party Members. This first of its kind email marketing program to party members included weekly content intended to warm up the cold list and convert them to donors and voters in the federal elections. The 22-email program raised three times the annual goal during its 3-month duration.
From 2010-2018, we worked with Councilmember David Alvarez creating a marketing and communications program that helped the Councilmember build his established brand as a fighter for the community. During the Councilmember’s tenure, his name ID and brand recognition increased from just under 4% to a high of 68%.
