US consumers spend more time on their mobile phones than watching TV or reading newspapers, so being able to tell your story, create awareness, engage with your audience, and get people to take action online is the key to a successful marketing strategy. Yet up to 45% of organizations don’t have a clearly defined digital marketing strategy.
Compared to traditional advertising, like TV, radio, newspapers, and billboards, digital advertising allows you to test your messaging and narrow your targeting until you have perfected it. We can help you test different channels, ad copy, creatives, and placements until you find the mix that works best for you! Once we have found the most effective combination, we can quickly scale up your campaign.
We understand the challenges of competing in the global marketplace with companies that have million dollar marketing budgets. Digital advertising levels the playing field and allows small and large businesses alike to compete with multinational corporations. It is more cost-effective than traditional advertising, and when managed effectively, it gives you laser-focused control over where and how your budget is spent.
Digital Impact & understands the importance of reaching the right people at the right time with the right message. As a certified ad buyer (Google Partner & Bing Accredited Professional), we know the ins and outs of different advertising platforms and will help you develop a campaign that fits your needs and your budget.
After years of dealing with one-size fits all programs, Ozobot reached out to Digital Impact & and asked us to build a more specialized program at a lower dollar spend as they transitioned from direct consumer to an educator/school district focused B2B model. We worked with Ozobot to design a marketing funnel program that cross-pollinated social media and Google advertising platforms. DI&'s content strategy and technical support on attribution tracking combined with our ad placement and optimization allowed Ozobot to begin the transition to a narrower B2B market while maintaining a ROAS of up to 5x.
Digital Impact & created a comprehensive digital advertising program in support of Todd Gloria for Mayor (Dem on Dem race) and Marni von Wilpert for City Council. Our in-house team developed a three-level narrative evolution advertising funnel and then created the still graphics and videos used as ads. Our funnel integrated multiple platforms and ad types. Overall the program gained 1,086,822 impressions and reached 220,858 micro targeted voters across our display, video, and social media buys. Both Todd Gloria and Marni von Wilpert won their races decisively. This program was a part of our San Diego City Firefighters Local 145’s Fire Facts communications and branding strategy.
Digital Impact & helped the San Diego County Democratic Party develop a voter guide program for the 2020 general election. Our Voter Guide website was the core of the program. This interactive site allowed voters to choose their assembly district on a map and then find personalized voting recommendations for their area. The site also featured frequently asked questions about the election and the information was available in both English and Spanish. We created a series of still graphics to promote the voter guide on Facebook and on various websites across the internet. The Facebook ads gained 771,294 impressions and reached 95,328 voters, the display ads gained 651,631 impressions. The voter guide helped to increase voter turnout in down ballot races and most of the candidates endorsed by the Democratic Party ended up winning in November.
Digital Impact & helped Vinyl Junkies Record Shop, a brick and mortar shop, develop a stronger online presence during the COVID-19 pandemic. Their shop had a basic website and active social media channels, but they needed to modernize their website, drive more traffic, and connect with customers looking to sell records. As a part of their website redesign, we focused on maximum user experience and search optimization. Once the website was launched with fully optimized landing pages, our Google search ad program has increased quality traffic to their site and is currently driving high-quality phone sales leads to the store.
After years of dealing with one-size fits all programs, Ozobot reached out to Digital Impact & and asked us to build a more specialized program at a lower dollar spend as they transitioned from direct consumer to an educator/school district focused B2B model. We worked with Ozobot to design a marketing funnel program that cross-pollinated social media and Google advertising platforms. DI&'s content strategy and technical support on attribution tracking combined with our ad placement and optimization allowed Ozobot to begin the transition to a narrower B2B market while maintaining a ROAS of up to 5x.
Digital Impact & created a comprehensive digital advertising program in support of Todd Gloria for Mayor (Dem on Dem race) and Marni von Wilpert for City Council. Our in-house team developed a three-level narrative evolution advertising funnel and then created the still graphics and videos used as ads. Our funnel integrated multiple platforms and ad types. Overall the program gained 1,086,822 impressions and reached 220,858 micro targeted voters across our display, video, and social media buys. Both Todd Gloria and Marni von Wilpert won their races decisively. This program was a part of our San Diego City Firefighters Local 145’s Fire Facts communications and branding strategy.
Digital Impact & helped the San Diego County Democratic Party develop a voter guide program for the 2020 general election. Our Voter Guide website was the core of the program. This interactive site allowed voters to choose their assembly district on a map and then find personalized voting recommendations for their area. The site also featured frequently asked questions about the election and the information was available in both English and Spanish. We created a series of still graphics to promote the voter guide on Facebook and on various websites across the internet. The Facebook ads gained 771,294 impressions and reached 95,328 voters, the display ads gained 651,631 impressions. The voter guide helped to increase voter turnout in down ballot races and most of the candidates endorsed by the Democratic Party ended up winning in November.
Digital Impact & helped Vinyl Junkies Record Shop, a brick and mortar shop, develop a stronger online presence during the COVID-19 pandemic. Their shop had a basic website and active social media channels, but they needed to modernize their website, drive more traffic, and connect with customers looking to sell records. As a part of their website redesign, we focused on maximum user experience and search optimization. Once the website was launched with fully optimized landing pages, our Google search ad program has increased quality traffic to their site and is currently driving high-quality phone sales leads to the store.
