Don’t Cancel Your Events, Go Digital

This spring, the majority of events got cancelled to mitigate the spread of the coronavirus. Even though the economy has slowly re-opened, large social gatherings are still not recommended.

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More and more businesses have discovered that this situation is a great opportunity to host virtual events. Conferences, townhalls, shows, and workshops can be turned into Facebook and YouTube livestreams that keep businesses connected with their customers.

The 5 benefits of hosting virtual events

1. It’s better than cancelling your event

Event cancellations can mean revenue loss, disappointed attendees, and a missed opportunity to share your message. Livestreaming your event helps you mitigate impacts to your business while providing a safe, enjoyable experience for your guests.

2. Broaden your reach

Livestreaming your event helps you reach people who can’t attend it in person for travel and time restrictions or health concerns.

3. Democratize your event

By creating a virtual event, everybody can have a seat at the table. There is no space limit and no travel expenses to worry about.

4. Extend the shelf life of your event

Your virtual event will be available to new audiences even after it has occurred. Videos and presentations will stay online and continue to drive engagement.

5. Get creative

You can turn your virtual event into a truly interactive and engaging experience by mixing the livestream with pre-recorded content, presentations, logos and other overlays as well as taking questions from the online audience.

How can Digital Impact & help you host a virtual event?

Livestreaming an event can seem intimidating if you’ve never done it before. Digital Impact & will help you get started. We have the technology to produce professional livestream experiences and can stream your event to various online platforms, including your website, Facebook page, and YouTube channel.

Reach out if you want to hear more!

Emilia Honkasaari, Digital Media Director
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Digital Impact & is a full-service communications firm ready to help you develop results-driven campaigns designed to elevate your story & surpass your goals. By leveraging more than 25 years of communications & marketing experience, we implement specialized solutions, including paid online advertising, website development, professional livestreams & email marketing campaigns that deliver platform optimized creatives for our clients.
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